We live in ironic times: a plant that’s been labelled criminal and dangerous is providing unrivaled relief for a variety of symptoms and conditions. Cannabis strains bring a colorful variety of medicinal effects, but when confronted with the question of how consuming marijuana could possibly be good for you, not everyone knows how to respond.
Canadian cannabis retailer Fire & Flower has been unrelenting in implementing their rapid rollout strategy. On July 23rd the company announced via press release their 24th cannabis retail store license and, with it, the expansion of the brand’s reach into the Yukon Territory. Hot on the heels of acquiring their latest store license, it was announced yesterday that the company has entered into a subscription agreement with Alimentation Couche-Tard which, if exercised in full, could provide growth capital of over $380,000,000 to aid in further retail expansion and continued development of its Hifyre™ digital platform.